// Create University add_action('wp_ajax_pp_create_university', function(){ check_ajax_referer('pp_nonce','nonce'); global $wpdb; $name = sanitize_text_field($_POST['name']); $tbl = $wpdb->prefix.'pp_universities'; $wpdb->insert($tbl,['name'=>$name,'slug'=>sanitize_title($name),'shortcode'=>pp_generate_shortcode('U',$wpdb->insert_id)]); wp_send_json_success(); }); // Create Department add_action('wp_ajax_pp_create_department', function(){ check_ajax_referer('pp_nonce','nonce'); global $wpdb; $name = sanitize_text_field($_POST['name']); $uni_id = intval($_POST['uni_id']); $tbl = $wpdb->prefix.'pp_departments'; $wpdb->insert($tbl,['name'=>$name,'slug'=>sanitize_title($name),'shortcode'=>pp_generate_shortcode('D',$wpdb->insert_id),'university_id'=>$uni_id]); wp_send_json_success(); }); // Create Branch add_action('wp_ajax_pp_create_branch', function(){ check_ajax_referer('pp_nonce','nonce'); global $wpdb; $name = sanitize_text_field($_POST['name']); $dept_id = intval($_POST['dept_id']); $tbl = $wpdb->prefix.'pp_branches'; $wpdb->insert($tbl,['name'=>$name,'slug'=>sanitize_title($name),'shortcode'=>pp_generate_shortcode('B',$wpdb->insert_id),'department_id'=>$dept_id]); wp_send_json_success(); }); Ranking a website — Especially on Google—comes down to Three core pillars:

Ranking a website — Especially on Google—comes down to Three core pillars:

  1. Technical SEO (making sure search engines can access and understand your site)
  2. On-Page SEO (making each page optimized for its target keywords)
  3. Off-Page SEO (building trust and authority through backlinks and mentions)

1. Technical SEO (Foundation)

If your site has technical issues, even great content won’t rank well.

  • Mobile-friendly – Use responsive design (Google’s mobile-first indexing means mobile matters most).
  • Speed optimization – Compress images, use caching (e.g., LiteSpeed/Cloudflare), and minify code.
  • Secure (HTTPS) – Google favors secure sites.
  • Clean URLs – e.g., example.com/hanuman-chalisa-pdf instead of example.com/?p=123.
  • XML Sitemap & Robots.txt – Submit sitemap to Google Search Console.
  • Fix broken links – Dead links hurt SEO.

2. Keyword Research & Strategy

Find what your audience is actually searching for.

  • Use Google Keyword Planner, Ubersuggest, Ahrefs, or SEMRush.
  • Target low competition, high search intent keywords first.
  • Example for a religious site: Instead of just “Hanuman Chalisa”, use “Hanuman Chalisa PDF download in Hindi” (more specific, easier to rank).
  • Create content clusters – one main topic page + supporting articles linking to it.

3. On-Page SEO

Make your content easy for both users and search engines to understand.

  • Title Tag – Include main keyword near the start, keep under 60 characters.
  • Meta Description – Entice clicks, ~150 characters.
  • Headings (H1, H2, H3) – Only one H1 per page, with keyword; subheadings for structure.
  • Keyword Placement – Naturally include in the first paragraph, headings, and throughout.
  • Internal Linking – Link to related pages for semantic SEO.
  • Image SEO – Use descriptive file names and alt text.
  • Content Length – Cover the topic in detail (Google prefers comprehensive content).

4. High-Quality Content

Google’s algorithm rewards content that is:

  • Helpful – Solves the user’s problem fully.
  • Unique – No plagiarism or duplicate pages.
  • Fresh – Updated regularly if the topic changes.
  • E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) – Show credibility with author bios, references, and real examples.

5. Off-Page SEO (Authority Building)

  • Backlinks – Get links from reputable, relevant websites.
    • Guest posts
    • Collaborations
    • Resource links (e.g., “best devotional websites” lists)
  • Social Signals – Share on Facebook, Instagram, YouTube, etc.
  • Google Business Profile – For local SEO.

6. User Experience (UX)

Google tracks how users interact with your site.

  • Reduce bounce rate by making content engaging.
  • Use clear navigation.
  • Add visuals, tables, and bullet points.

7. Ongoing SEO

SEO isn’t a one-time thing.

  • Track rankings in Google Search Console.
  • Update old content with new info.
  • Monitor competitors and adjust.

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