// Create University add_action('wp_ajax_pp_create_university', function(){ check_ajax_referer('pp_nonce','nonce'); global $wpdb; $name = sanitize_text_field($_POST['name']); $tbl = $wpdb->prefix.'pp_universities'; $wpdb->insert($tbl,['name'=>$name,'slug'=>sanitize_title($name),'shortcode'=>pp_generate_shortcode('U',$wpdb->insert_id)]); wp_send_json_success(); }); // Create Department add_action('wp_ajax_pp_create_department', function(){ check_ajax_referer('pp_nonce','nonce'); global $wpdb; $name = sanitize_text_field($_POST['name']); $uni_id = intval($_POST['uni_id']); $tbl = $wpdb->prefix.'pp_departments'; $wpdb->insert($tbl,['name'=>$name,'slug'=>sanitize_title($name),'shortcode'=>pp_generate_shortcode('D',$wpdb->insert_id),'university_id'=>$uni_id]); wp_send_json_success(); }); // Create Branch add_action('wp_ajax_pp_create_branch', function(){ check_ajax_referer('pp_nonce','nonce'); global $wpdb; $name = sanitize_text_field($_POST['name']); $dept_id = intval($_POST['dept_id']); $tbl = $wpdb->prefix.'pp_branches'; $wpdb->insert($tbl,['name'=>$name,'slug'=>sanitize_title($name),'shortcode'=>pp_generate_shortcode('B',$wpdb->insert_id),'department_id'=>$dept_id]); wp_send_json_success(); }); Programmatic SEO

Programmatic SEO

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Programmatic SEO (or pSEO) is a smart way to create many website pages quickly. Each page targets a different keyword that people are searching for — usually ones with low competition. These pages can then show up in Google search and bring free, organic traffic to your website.

Even though this method has been around for a while, it’s only recently become popular among SEO experts because it saves time and can help websites grow fast.

When to Use Programmatic SEO?

The main goal of search engines like Google is to help people find information quickly — ideally in just one click.

Let’s say someone searches: “Is there a bus from Delhi to Agra?”
They would expect a page that gives them a direct answer — like a page that shows Delhi to Agra bus routes, timings, and ticket prices.

Now imagine if someone searched for other routes like:

“Bus from Delhi to Jaipur”
“Bus from Delhi to Lucknow”
“Bus from Delhi to Shimla”

If there were no separate pages for each route, users would have to scroll through a huge page with all routes listed. Or they’d have to search again inside the website — which takes more time.

Creating all these pages one by one would take a lot of effort. But with programmatic SEO, you can automatically make 100s or even 1000s of pages like:

Bus from Delhi to {city name}

And each page can show useful details like timings, prices, travel duration, etc.

This is just a simple example to explain how it works. In real situations, your pages should give more helpful and in-depth information, not just quick answers.

Benefits of Programmatic SEO

Here are the main advantages of using programmatic SEO:

  1. You Can Scale Fast
    You can create thousands of useful pages in very little time. For example, websites like Trip.com or MakeMyTrip have pages for almost every route — and many of them are created programmatically.
  2. Better User Experience
    People can find the exact page they’re looking for without too many clicks. It saves time and gives them answers faster.
  3. More Visibility in Google
    Each page can rank for different search terms and bring more visitors to your website. More visitors can lead to more bookings, leads, or sales — depending on your website.

Bonus Tip: If your pages are well-designed and easy to use, programmatic SEO can also increase your conversion rates — meaning more people take action on your site (like buying or signing up).

Working Concept of Programmatic SEO

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